एक समस्या सुलझाने के लिए नशे का कारोबार खड़ा कर दिया। History of Liquor in India।Tarikh

3 months ago 38

https://www.amazon.in/dp/B0DQWR6WXH?ie=UTF8&ref_=itel_zeno%2B10_LT-YT&th=1 United Breweries Limited, India’s largest beer manufacturing company, has a history that spans over 150 years. From its humble beginnings in 1857 as Castle Brewery in Bangalore, catering to British soldiers, to becoming a global brand under the leadership of Vijay Mallya, the story of UBL is nothing short of extraordinary. By 1915, several breweries merged to form United Breweries Limited, producing beer for British troops stationed in India. Post-independence in 1947, Vitthal Mallya, a visionary entrepreneur, took over the company, transforming it into a dominant force in the Indian alcohol market. The launch of Kingfisher Beer in 1978 marked the rise of a brand that became synonymous with luxury, glamour, and “Good Times.” However, the story took a dramatic turn when Vijay Mallya expanded into the aviation industry with Kingfisher Airlines. Mismanagement, mounting debts, and controversies led to the airline's downfall, forcing Vijay Mallya to leave India amidst legal troubles. In 2016, Dutch beer giant Heineken stepped in, systematically increasing its stake in UBL. By 2021, Heineken owned 61.5% of the company, securing control of UBL and solidifying its presence in the Indian market. How did a company that started by serving British soldiers dominate 60% of India’s beer market? What role did visionaries like Vitthal and Vijay Mallya play in shaping its journey? And how did Heineken strategically gain control of this iconic brand? Explore the fascinating rise, fall, and transformation of United Breweries Limited in this episode of Tarikh. The copyright ownership in the video rests with India Today Group. No third party is permitted to use the video without obtaining the permission of India Today Group. Any permission for usage can be obtained through the email ID provided here [email protected]. इस वीडियो का कॉपीराइट स्वामित्व इंडिया टुडे ग्रुप के पास है. इंडिया टुडे ग्रुप की अनुमति के बिना, किसी तीसरे पक्ष को वीडियो का उपयोग करने की आज्ञा नहीं है. उपयोग की अनुमति इस ईमेल आईडी [email protected] के माध्यम से प्राप्त की जा सकती है. खबरों को विस्तार से पढ़ने के लिए क्लिक करे यहां- https://www.thelallantop.com/ Instagram: @thelallantop Facebook: @thelallantop Twitter: @TheLallantop Produced By: The Lallantop Edited By: Mohini

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