TVK’s social media game in Tamil Nadu and anti-SIR debate

TVK’s social media game in Tamil Nadu and anti-SIR debate | South Central 76

1 month ago 33

In this episode of South Central, hosts Pooja Prasanna and Anisha Sheth first discuss the unprecedented use of social media in Tamil Nadu by Vijay’s TVK and whether it has reshaped politics in the state. They are joined by journalist and translator Kavitha Muralidharan and TNM’s Associate Editor Nandini Chandrasekhar. Pooja starts the discussion by asking Kavitha if she feels TVK has changed the governance game with their use of social media. “The government is active on social media; this has been reported by channels as well. People do take videos from the CM’s meeting to post on social media and so on. This is new, and whether TVK is going to allow this to happen is one thing we must wait and see. Governance cannot be treated as a film where you give punchlines and then go. Vijay must make his cadres understand that this is not how governance really works,” says Kavitha. Pooja points out how this has been happening since the pre-election campaigns. “We saw several kinds of misinformation about ministers’ qualifications. Anyone who questions them online also faces ire,” she adds. “A hugely popular TVK page said Keerthana was the first woman minister of Tamil Nadu. They kept praising her, and not many comments were countering this lie. I am worried about the lack of knowledge of those who share and comment on social media. The trolls have been there by the IT wings of other parties, but I think TVK will take it to the next level,” Kavitha explains. Pooja notes that other states, such as Karnataka, which have higher internet penetration in rural areas, do not see as much use of social media by parties for governance and perception building. This Press Freedom Month, pay to keep news free: https://rzp.io/rzp/mXpe9j3 Join us on WhatsApp: https://whatsapp.com/channel/0029Va61PEo0QeacOqU9vr2k Download the accessible Newslaundry app: https://www.newslaundry.com/download-app Follow and engage with us on social media: Facebook: https://facebook.com/newslaundry Twitter: https://twitter.com/newslaundry Instagram: https://instagram.com/newslaundry

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